What Social Media really means for hotels in 2025?

For the past five years, I didn’t post much. I didn’t sell courses or write threads. I worked.

As the founder of Suite 707, I spent those five years embedded with hotel clients, not just running their social media, but sitting in their sales and revenue meetings, listening to phone calls, watching competitors, adjusting prices. And through all of that, one truth kept coming back:

In 2025, social media is no longer a branding tool for hotels. It’s a sales tool. And it either talks to your revenue team or it’s wasting your time.